And now for something completely different…
Okay, before you start mocking me, I admit, i have my vices – bad reality TV is one of them. After this last seasons of America’s Next Top Model (cycle 17 – the All Star cycle!) where I watched Tyra go on a mission to deprive every single one of the former contestants of every last shred of dignity they ever had, I finally snapped on the episode where they had to make music videos, interspersed with Tyra and YouTube sensation Keenan Cahill acting like idiots. (I really thought they had hid rock bottom when she tried to coin “smile” as a word, but leave to The Tyra to find a way to sink lower.) And, I think, that moment, where she was teaching her contestants to feel lucky to have Keenan Cahill in their videos, she showed them how low they really are on the celebrity pecking order. How low is that? Well, let me show you, with…ta-da! my List of the fourteen Zones of celebrity!
15. The YouTube Sensation Zone
Keenan Cahill, Ray William Johnson, OK GO, Judson Laipply, and Antoine Dodson. Go ahead…look them up. :-) The point is…you are on YouTube, and a small group of secret-handshaking people across the internet have heard of you, but every time they introduce you on TV they have to explain who you are and what you did.
14. The Clark Howard Zone
Think of your basic guy on local radio, maybe a comedian in your town, perhaps a college athlete. Somehow or another they blow up and they wind with a national gig of absolutely no importance whatsoever, but people are rooting for them because they are from THEIR town. And maybe, just maybe, someone from across the country will go, “Yeah, that guy. He’s from your town?”
13. The “On a show with Dr. Drew” Zone
You are cast in a show that in includes the word “celebrity” or “star.” e.g. Dancing with the Stars, Celebrity Rehab, Celebrity Apprentice. This is either your career’s last gasp, or a desperate lunge for stardom. Once again, you are still being introduced by what you were once known for, and you are either on your way to obscurity/the grave, or you are hoping to be such an incredibly transfixing train wreck that turns to glory that maybe, just maybe, your star will be invigorated. Being on Dancing With The Stars is automatic membership here.
12. The Richard Hatch Zone
This is obvious – you made an especially memorable turn on a reality show. Think Omarosa, Jet and Cord McCoy, or Marcel Vigneron. You were either really good, really lovable, or really awful. And now no one can forget you…but no one can really think of another use for you either. So we all know your name, but there is absolutely nothing you can do to further your career apart from guest appearances again on the show, where you will be introduced by “Winner of the first season of Survivor, Richard Hatch!”
11. The Dr. Drew Zone
You are a meta-celebrity. You aren’t really famous, yourself, but you are always there, interacting with celebrities. You’re a stopping point in people’s career. Other examples of this include Jay Leno, Tom Bergeron, and Jeff Probst. On one hand, you are well-known, everyone has heard of you, but on the other hand you’ve installed a glass ceiling over yourself. It’s good money, even if it’s not going to make you famous. It’s a parasitic sort of fame, but it’s legit.
10. The Chesley “Sully” Sullenberger Zone* (this Zone to be renamed biannually)
This is the zone for the small-time hero. Someone who has one moment in the sun, gets to be on the late-night punch lines for a little while, maybe a cover of Parade or People Magazine, and then inevitably gets a book deal which go to about #5 on the New York Times bestseller list (mainly because of readers of Parade), and a segment on The Daily Show to hawk the book, and, finally a 20/20 interview. Then you fade into obscurity, ultimately landing on a Trivial Pursuit card.
9. The Michael Johnson Zone
The is especially for Olympic Athletes – people who are brilliant and dedicate their lives to something we only notice once every four years, like Track and Field or Curling. This is where is NBC’s wizardry at creating a twenty minute segment showing how you overcome polio to become a potential silver-medalist at archery is truly amazing – and where cable television has all but destroyed this category. (Pop Quiz: Who was Michael Johnson? Hint: Gold shoes.)
8. The Ted Kennedy Zone
You are the second/third act of the political family, less glorious than the others, but still noted in your own right - though usually by the ways that you don’t measure up to the other carriers of your last name. Dan Quayle, Al Gore Jr., George W. Bush, and Mitt Romney (for now) fit this category.
7. The Jamie and Adam Zone
You’re a cult hit, but just big enough that people start to know who you are, though they sometimes need a little help. You are right on the edge of bursting out of your bubble, and anything could be THE thing. Think Jane Lynch pre-Glee. Of course, this is the difficult plateau. A few wrong steps reaching out for the Big Time, and you’re Joss Whedon.
6. The Kardashian Zone
You are famous, and no one knows why, and yet, somehow, we accept this. All of us. Everyone knows who you are, but no one quite knows why they do. Also “famous for being famous.” Granted, you might have helped yourself with a sex tape, banging someone higher on the list than yourself, or letting some naked pictures get out. Or, you just had a name like “Snooki” that made people ask, “Who the fuck is Snooki?” We are starting to get into some rarefied territory here – this is a zone people can sustain for a while, and even parlay into some real money. Just don’t forget to have something juicy “get out” every now and then so that you are a splinter in the social consciousness.
5. The Jennifer Lopez Zone
This is a very delicate place. You have been good at something, and now you try and step out into another part of the world. In poker terms, you are going all-in. Take Jennifer Lopez – a dancer from In Living Color, a surprisingly promising actress (after her turns in Selena and Out of Sight), and then tries to branch into music. While she did relatively well in music (compared to, say, Eddie Murphy’s Party All The Time), suddenly she was that singer who occasionally acted, and then, after a short stint of some bad decisions (Puffy/Affleck, “Jenny from the Block,” Gigli) she wasn’t good at anything. Compare to say, Oscar Winner Jamie Foxx, who has people saying “He used to be a stand up comedian?” or Mark Wahlberg (a.k.a. Marky Mark, remember?). An interesting case in all this is Justin Timberlake – his acting to date has been “serviceable” but he hasn’t really stretched himself, either. He is one Garry Marshall movie away from throwing his acting career permanently into second gear. (see: Cool J, L.L.)
4. The Michael Jordan Zone
Now we are in the big time. This is reserved for crossover big-time athletes – the ones that people who aren’t sports fan know. The genius of this zone: you are now bulletproof. If you go on Saturday Night Live and just stink it up with wooden performances (*cough*Joe Montana*cough*), no one cares. You aren’t supposed to be good. And if you are even “less than awful” people suddenly start casting you in extra roles in movies. It’s really brilliant. The only way out is to start stinking at your sport, or run a dog fighting ring…
3. The John F. Kennedy Zone
The is political famous. You are a major politician, you have real, change-the-world power. People talk about you. The only downside to this zone: lose an election, and you immediately fall ten zones down the list. Hit a term limit, and that fall comes even sooner. Even the most publicly active of former Presidents, Jimmy Carter, barely gets mentioned. (presumably, with his wife as Secretary of State and traveling a lot, Bill Clinton is the most privately active.) But that time in the spotlight, you are unbeatable – you are always famous, always talked about. There is only the short shelf life holding you back.
2. The OJ Zone
This is nasty. Now, suddenly, no one needs to explain who you are; we all know, we just wish we didn’t. Your name is enough. You are punch line fodder possibly forever. As I run the names off, just think of the grim nods you are making: Gary Busey, Bobby Brown, Amy Winehouse, Charlie Sheen, Mike Tyson. When Ari Gold on Entourage says “He will not go Dave Chapelle on you,” you know you have reached this zone. Something terrible has happened, your name is now a cautionary tale of talent gone spectacularly awry. Lindsay Lohan, Whitney Houston, Mariah Carey, Joe Namath. Let’s move on.
1. The Oprah Zone
Simple. People refer to you by the shortest possible name because saying anything else feels trite. When explaining who you are is redundant…that it is the pinnacle. Will Smith, Gaga, Clooney, Madonna…You know it when you see it, no one has to tell you.